LeSportsac and Super Mario Power Up for a New Travel Collection
Various Super Mario Items and Styles Coming This Holiday Season
REDMOND, Wash., June 21, 2017 – LeSportsac and Nintendo have teamed up to celebrate one of the most recognizable video game icons, Mario, with a special collection of totes, backpacks and accessories – launching in time for the holiday travel season.
Holding a treasured place in the hearts of millions, Mario’s adventures have brought him to many strange places, including the far corners of the Mushroom Kingdom and galaxies beyond. Working with Nintendo, LeSportsac took Mario’s passion for exploration and translated it into the brand’s best-selling, on-the-go styles. These include crossbodies, totes, backpacks and weekenders, as well as small cosmetics and accessories that even the Mushroom Kingdom’s most celebrated hero can run away with on his many adventures.
The collaboration features two unique designs created exclusively for the LeSportsac X Nintendo collection. Power-Up Burst is a colorful homage to Mario’s iconic power-up items and classic foes, including Fire Flowers, Super Mushrooms, 1-Up Mushrooms, Super Stars, coins, Goombas and Koopas. The Mario Travel print portrays playful Mushroom Kingdom-inspired travel memorabilia, such as luggage tags, passport stamps and postcards on a bright red background.
Complementing the collection are five additional items, including an authentic pouch shaped like the Game Boy system, a round Piranha Plant pouch, and a Super Mario Bros. cosmetic. All styles will showcase a custom Super Mario coin zipper pull – because it is all about collecting those coins!
The LeSportsac X Nintendo collection launches in Japan on July 19 and will be available in other countries, including the United States, this fall.
About Nintendo: The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch™ system and the Nintendo 3DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 4.4 billion video games and more than 703 million hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy™, Game Boy Advance, Nintendo DS™ family of systems, Super NES™, Nintendo 64™, Nintendo GameCube™, Wii™ and Wii U™ systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at http://www.nintendo.com.
About LeSportsac: An iconic lifestyle brand with a global outlook, LeSportsac was founded in 1974 by Melvin and Sandy Schifter, who invented the original ripstop parachute nylon bags and luggage. Today, the company (acquired by Itochu Corp. in 2011) has become known worldwide for its lightweight, high quality accessories, combining whimsical colors and prints with on-the-go functionality and enduring quality. Designed in the USA and made to travel (whether just around the block or around the globe), LeSportsac is a leader and innovator in the accessories market, committed to creating stylish, versatile bags that are made for the modern, mobile lifestyle and packed with possibilities.